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Lots of new products being presented from September 8 to 11 in Bologna. We look forward to seeing you at the 34th edition of the Organic and Natural Fair with the first line of women's socks in bamboo yarn, fascinating new scarves, for the Art and Junior lines and with an innovative range in cashmere and bamboo blends, and two new entries for the iconic Bamboo Bag®.

Curtain up. SANA, Salone Internazionale del Biologico e del Naturale, is back, and the unmistakable style of Innbamboo The Original®.From September 8 to 11 we will be present in Bologna, with a rich series of novelties that hand down and renew our vocation to combine aesthetic refinement and respect for the environment, fashion sensibility and maximum propensity for comfort.

It is precisely comfort that will represent one of the strong points of the new Bamboo Socks®, the first line of women's socks made of bamboo yarn. Designed and produced in Florence, strictly Km 0, our new socks are made with 70% bamboo yarn, 28% cotton and the remaining 2% elastane, coated with certified cotton. A formula that allows the foot to be in contact only and exclusively with fibers of natural origin of certified quality, for an extremely comfortable and satisfying result.

In fact, their fabric is characterized by an extra soft texture combined with a special tenacity, which allows the socks to last over time, in open contrast to the principles of fast fashion. Added to this are all the typical benefits of bamboo yarn, which, in addition to being odorless and maximally breathable, stands out for antibacterial and thermoregulatory properties, thanks to which the socks can be worn in all weather conditions and in all seasons, and a singular delicacy, which translates into a natural ability of the sock to adapt to any type of foot.

Available in eight striking color patterns inspired by the beauty of Tuscan cities, the Bamboo Socks® are available in small sizes, for footwear from 35 to 38, and green, from 39 to 41.

Also debuting at Sana 2022 will be fascinating new Bamboo Scarves®. Three brand new creations will enrich the iconic and popular Art line, with as many tributes to famous masters of pictorial art: from Lawrence Alma Tadema, a leading exponent of the Victorian current, to Giacomo Balla, among the greatest interpreters of Futurism, to the undisputed progenitor of abstractionism Wassily Kandinsky. Artists whose masterpieces are revived in vivid, colorful decorations in which it is precisely the chromatics that dictate creativity, giving maximum emphasis to abstract forms that convey intense expressive energy.

Added to this are four eclectic proposals for the Junior line, intended for young children but also very popular with adults. The new creations offer a fantastic abstract exploration into the world of fairy tales, evoking the magic of timeless stories such as Tom Thumb, Heidi, Little Red Riding Hood and the Wizard of Oz.

Time also returns as a protagonist with the unprecedented line Foulard Bamboo® Cashmere, designed to update the ancient Tuscan tradition of regenerating used clothing, the so-called cenci, through models composed of 70 percent bamboo fiber and the remaining 30 percent cashmere recovered from old garments. The result is a proposal that breathes new life into the concept of circular economy and can be admired for the extremely soft texture of the new garments, available in two exclusive stylistic variants strictly in solid colors, Degradé and Mélange, with 6 captivating colors for each.

Last but not least, SANA 2022 will provide the ideal opportunity to discover the two new models of the Bamboo Bag line®, characterized by small and functional shapes that focus on color contrast as the main decorative element. The new entries are the Messenger, a tribute to a classic of the women's wardrobe that conquers with its semi-rigid, compact and squared texture, its flap and shoulder strap closure, and a refined two-tone livery in warm tones; and the Saddle, an evocative crescent-shaped, semi-rigid creation with a flap, distinguished by a marked contrast of green and black colors and suitable for a wide variety of uses, also thanks to a practical adjustable shoulder strap.

Two models that renew the inseparable combination of beauty and sustainability at the basis of our entire production, focusing, among other things, on the use of leather obtained from recycled production waste and coated bamboo fabric, and fabrics for the inner linings obtained by reusing plastic bottles recovered from Italian seas.