Innbamboo's third store opens in Rome

Scheduled to open tomorrow in the capital, at Via Tuscolana No. 925 A, is the new Innbamboo flagship store®. The store, a few steps from Cinecittà and the Parco degli Acquedotti, conveys an evocative and original image that combines the brand's more sustainable side-with a layout that focuses on natural elements-with its artistic and refined inclination.

The Roman opening is just the first step in a larger retail project, which Tania Mattacchione, owner of the new store, told us about.

Hi Tania, tell us how your story with Innbamboo began?

I started by dealing with retail in my city, Rome. After a few months I was chosen to represent Innbamboo® in Tuscany, where I moved in 2016. So I started to take part in events, fairs and markets all over the region, from Maremma to Versilia, with the only goal of making this brand and its philosophy known.

Now I'm going back to Rome to take care of a single-brand Innbamboo®, the first in the Capital. I love this company, I feel I belong to a family. I accepted this new challenge because I know I am safe, pampered and appreciated. With all this support, I can't go wrong.

What can you tell us about the new Innbamboo® store in Rome?

The store is located in Via Tuscolana n.925 A, a few meters from the subway stop 'Giulio Agricola'. I chose this neighborhood because I feel at home here. This street is one of the main arteries of the city, teeming with life, full of stores and meeting points. The store's proximity to the Line A station allows anyone to reach the store from any neighborhood in the city.

SUBWAY LINE A Giulio Agricola Via Tuscolana, 925A

This is the first boutique in Rome where you can find all Innbamboo® accessories , from our famous FoulardBamboo® to the most appreciated novelty of the last few weeks: the Home Fragrance by Innbamboo®.

We wanted to create an extremely elegant space, which enhances the beauty of our brands, but also very comfortable and welcoming, where you can receive expert advice and discover the products at your leisure.

Would you advise an entrepreneur to invest in Innbamboo®?

At a particular time like the one we are living in, it is important to embark on a path with companies that are structured, expanding and care about their people and employees. Innbamboo® is that kind of company: constantly on the move and able to interpret emerging trends.

Continuing on this theme: what are the future prospects for Innbamboo's sales network®?

Innbamboo® has embarked on a new path-along with participation in events and fairs-to adapt to a context that has changed. This company has decided to focus not only on online commerce, but has realized the value of physical stores and proximity. After Olbia and Bologna, Innbamboo's third store® in Rome is just one step that will enable us to extend our geographic horizon. I already imagine a FoulardBamboo® store in every Italian city!

Finally, anything else you would like to add? What is your wish on the eve of the new opening?

I would like nothing more than to continue to do a great job and help introduce the Innbamboo® world to as many people as possible.

I am already looking at the next goal: to open a second store in another city!