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From the new Bamboo Silk scarf line, to three brand new decors in the Art line. From the vibrant comeback of Bamboo Cashmere scarves, to major new additions to Bamboo Socks.

In the words of the brand's co-founder and creative director, an overview of the new entries on the launch pad. Creations that encapsulate and sublimate the meaning of the first 10 years of life of a project that, today as yesterday, and more than yesterday, looks to the future with great ambition and confidence.

hat inspired you in creating the new Foulard Bamboo Seta line and the other collections for the Fall-Winter 2023-24 season?

Among the various elements that have inspired us, an absolutely prominent role has been played by female figures. Particularly female artists who narrate other female artists. Another key element is grace: I think all the lines share and are marked by an absolutely recognizable touch of lightness and elegance.

Finally, as far as the Foulard Bamboo Seta line is concerned, for the first time we opened up to an external collaboration, offering the painter and illustrator Carolina D'Ayala Valva the opportunity to express herself freely in our world. And the result speaks for itself, presenting our most precious fabric as a canvas on which are imprinted stories that tell of wonder and beauty with an absolutely original artistic accent.

Let's turn to the three new decors in the Bamboo Art scarf line? Are there elements of innovation or particular concepts that unite and distinguish them?

Conceptually, we are continuing along a path we have been on for years and which is now a true hallmark of our creations. The commitment is and remains to create aesthetically refined accessories that tell the absolute beauty conveyed by the language of art.

In these latest proposals, we have deliberately marked manual traits in each decoration to enhance its handcrafted character. A result obtained by the great work of our curator and creator Barbara Marzella, who was able to perfectly interpret the spirit with which we intended to approach the creative research and the subsequent realization of these latest works.

The Bamboo Sock line also features new designs for the Fall Winter 2023-24 season. What features and details do you think make these socks so special?

Conceiving and producing a sock made of bamboo yarn, entirely in Tuscany, was undoubtedly the first and most important bet we won together with our internal and external collaborators.

From last year to the present, we have more than doubled production, maintaining a solid relationship between our company and local craftsmanship, and allowing the supply chain to grow in its entirety.

This is a source of great pride for us, and I would like our customers to be aware of this as well.

The big news is that starting this year, Innbamboo socks will also be available in a men's version, in one size, with a choice of four very original color variants. Like their female counterparts, they too will be distinguished by precious and comfortable details, starting with a soft and short cuff that makes them very comfortable.

Of course, and it couldn't be otherwise, we have also thought about our customers, expanding the women's line with 4 new colors and also offering one size fits all.

For men or women, what makes this accessory really special is the use of certified bamboo yarn, further embellished and enhanced by the use of green dyes that are produced for us by a partner company in Montemurlo, a small town between Prato and Pistoia.

For fans of the brand, the return of the Bamboo Cashmere scarf line is certainly an exciting moment. Can we take advantage of this comeback to reiterate the values and the idea of the production process that generated this collection?

The Foulard Bamboo Cashmere project was born from the knowledge of our fantastic territory and its history. And that of the cenciaioli of Prato is a very unique story, because today as yesterday, based on the regeneration of fabrics, it has always connoted itself as an intrinsically modern idea.

Starting from the second raw material and then being able to make a Made in Innbamboo blend of 70 percent bamboo staple and 30 percent pure cashmere is, as we say here in Tuscany, "tanta roba."

It is precisely this very special yarn that has allowed us to create a fabric that is unprecedented because it has never been produced before. A modern knit, which at the same time conveys the flavor of old-fashioned products, embellished with handcrafted finishes that enhance all its beauty.

Coming to the novelties, this year for the second release we have increased the vibrancy of the tones, so as to make the models of the line even more protagonists. Products that have all the makings of being discovered, desired and worn.

Are there any particular goals or messages that Innbamboo seeks to convey to its customers with these new collections? What brand identity traits do they mainly emphasize?

Innbamboo is an ambitious project "by default." We are talking about a supply chain circumscribed within a radius of just 20 kilometers, around Florence, that collaborates to create fashion accessories with a transversal and fascinating language, interwoven with fundamental values such as beauty and nature, art and sustainability.

It is a mission that we have been carrying on since 2013, and then as now it testifies to the great faith we place in the future.

Today we feel even more mature and ready to propose something more and more personal. For example, by combining bamboo yarn with noble fibers such as cashmere, silk, cotton and linen. And achieving in doing so surprising results.

The same goes for the decorations applied to our creations, which have become more and more recognizable over time for the absolutely unique way of conveying a fruitful dialogue between style and elegance.

It is our entire creative department that has raised the bar, repaying the capital of trust, support and creative freedom we have placed at its disposal with creations of excellent value, including the flagship Bamboo Silk Foulard line.

We are conscious makers of our own history, and those who write the brand's future today have already written important pages of its past and present.

Therefore, in conclusion, I would say that we are always ourselves, because we are faithful even today to our starting values. But at the same time we are different from what we were in the beginning, because we are definitely more ambitious. Strengthened by the courage and the will to dare that the excellent results achieved in these first, extraordinary ten years of our life instill in us.